For Giuliano Lomonte at Stay Tuned Club, the visual identity was designed to reflect the juxtaposition of something vs. nothing, presence vs. void, light vs. dark. The concept centered on human connection and luminance emerging from darkness, translating into a design that feels ethereal, inviting, and captivating.

The foundation of the design was a colorful, peony-like flower, inspired by traditional tattoo artistry, symbolizing growth, vibrancy, and organic connection. In Photoshop I designed a balanced composition, integrating subtle texture gradients and shadows to create a sense of motion and space-like atmosphere.

In After Effects I brought the composition to life with text animation, using smooth transitions to create a hypnotic, flowing effect. Then I added background movement, subtly pulsating to mimic the rhythmic qualities of Lomonte’s deep, rolling soundscapes.

The promotional reel expanded on the event’s theme by incorporating additional botanical elements, reinforcing the organic, dreamlike aesthetic. I introduced silhouettes of a couple meeting, adding an element of human connection, ensuring a seamless fusion of visuals and sound, culminating in a captivating, immersive promotional piece.

The ticket giveaway reel focused on the temporary nature of existence, with a hummingbird taking flight, fog moving across a mountain landcape, and footage of club attendees from one of Lomonte's past appearances.